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Sustainability in an evolving market and coping with Change Management

Writer's picture: Andrea WainwrightAndrea Wainwright

Updated: Feb 1

There are many changes outside of our control, which will impact current trends and potential need for business services provided.

 

So how do business leaders adopt a mindset of sustainability and how do they manage change to maintain business interest?.

 

A clear case study would be the closure of Blockbuster video and the birth of Netflix.  Both organisations fulfilling the need for media entertainment, but the method of delivery so fundamentally different.

 

It is therefore imperative that businesses adopt a mindset of future proofing and harnessing adaptability to stay current.  It is not necessarily what you offer that will change, but how you provide it to your end client that will.




 

With generational differences in the exposure to digital technology, it has become normal and expected to get things on demand.  Clients will generally look for ease of use and quick turnaround as standard practice.  Leaders should therefore always strive to streamline processes for efficiencies whilst maintaining quality and productivity.

 

Periodic reviews would be recommended on perceived future trends within your industry, to identify supply and demand considerations.

 

Crucially, understand that change is a natural path of business evolution and use these opportunities for continual improvement. Take the time to seek continual learning and development a culture that embraces change with ease.

 

In conclusion, embracing sustainability and effective change management is paramount for businesses navigating today's dynamic landscape. By staying adaptable and future-focused, companies can not only survive but thrive.



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